The architect occupies an especially uncomfortable position. As a scientist and technician, obliged to produce within a specified framework, he has to depend on some repetition. In his search for inspiration as an artist, and as someone sensitive to use and to the 'user', however, he has a stake in difference.... His is the difficult task of bridging the gap between product and work, and he is fated to live out the conflicts that arise as he desperately seeks to close the ever-widening gulf between knowledge and creativity. (Lefebvre 396)

Does web space construction fall into the realm of architecture here? The tensions at work in web design seem very similar -- one is always looking for a 'new' design that will be 'intuitive' enough that it gets its message across and yet is 'different' enough to get attention. Academic work needs to do this too.