[I]n multi-sited ethnography, comparison emerges from putting questions to an emergent object of study whose contours, sites, and relationships are not known beforehand, but are themselves a contribution of making an account that has different, completely connected real-world sites of investigation. The object of study is ultimately mobile and multiply situated , so any ethnography of such an object will have a comparative dimension that is integral to it, in the form of juxtapositions of phenomena that conventionally have appeared to be (or conceptually have been kept) "worlds apart." Comparison reenters the very act of ethnographic specification by a research design of juxtapositions in which the global is collapsed into and made an integral part of parallel, related local situations, rather than something monolithic or external to them. This mover toward comparison embedded in multi-sited ethnography stimulates accounts of cultures composed in a landscape for which there is as yet no developed theoretical conception or descriptive model.

George Marcus in "Ethnography In/Of the World System: The Emergence of Multi-Sited Ethnography," (86).

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